Send messages to advertisers

Your1voice will make a difference when you send messages to sponsors of inappropriate and violent programming.

Do you see a connection between graphic brutality on television and violence in society?

The Parents Television Council (PTC) has been added as the featured link on the
Your1Voice home page. PTC has been doing great work to discourage companies from advertising on television programs with inappropriate violence or sexual content, and has had significant success with their recent effort. To visit the PTC home page, click here:

Link to: Parents Television Council Contact information for the top 100 advertisers

February 15, 2001, CBS Survivor 2

On CBS Survivor2, in the popular Thursday night primetime slot, players vote each other out of the reality game to determine who will win a million dollars. In the February 15 episode, a wild pig that wandered into the campsite of one of the two competing "tribes" was graphically slaughtered with a knife.

Before the scene, CBS flashed a disclaimer on the screen warning that the following sequence might not be appropriate for young children. Then, Michigan software publisher Michael Skupin hacked the pig to death in a scene typical of a bad slasher movie.

Your1voice will help persuade CBS that graphic slaughter of animals during a prime time broadcast with millions of children and adolescent viewers is inappropriate. You can count on CBS commentators to express concern over violent incidents reported daily on their news broadcasts, but what will they say their own network's graphic programming that increases the probability of their viewers acting out antisocial or violent behavior?

Your1voice will make a difference when sponsors receive a torrent of email from their customers who are offended by violent programming. Like raindrops falling on the land, letters inspired by Your1voice will gather into trickles, then streams and powerful rivers until we are heard.

Will you send a message to these sponsors?

Your1voice will add contact information for more sponsors of violent and inappropriate programming as soon as time permits. It is good to start with a small number of sponsors, because it focuses our attention, rather than diluting our effort over too many targets.

Chuck Anastasia, President of Your1voice has written and posted open letters to the top executives of each company listed as sponsors on the CBS Survivor 2 website. The companies, and contact information are listed below. Please contact each company and let them know that you are offended by their endorsement of graphic violence as prime time entertainment. You write your own comments or cut and paste the sample text provided for each company and send them a hyperlink to these open letters on Your1voice.

Open letters to sponsors

Sponsors of Survivor (as listed on the official CBS Survivor 2 website Feb 25, 2001) are:

Company	Contact	Email / Phone	Feedback website
Reebok	Mr. Paul Fireman CEO	Email not available Mail can be sent to:Reebok International PO Box 1060Ronks, PA 17573	reebok.com click the small [ask Reebok] link at the bottom of the page
Message to Reebok: Cut and paste this text into the [ask Reebok] feedback form referenced above Feel free to modify your copy as desired. Add your name	Attention: Mr. Paul Fireman, CEO I am writing to express my concern and disappointment over Reebok’s sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. Reebok’s sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. Please visit http://www.your1voice.com/reebok Sincerely,
Company	Contact	Email / Phone	Feedback website
Visa International	Mr. Malcolm Williamson, President and Chief Executive Officer	askvisa@visa.com or cheinone@visa.com Phone: 650-432-4631 Fax: 650-432-7436	Not available
Message to Visa: Cut and paste this text into the askvisa email link above Feel free to modify your copy as desired. Add your name	Attention: Mr. Malcolm Williamson, President and Chief Executive Officer I am writing to express my concern and disappointment over Visa’s sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. Visa’s sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. Please visit http://www.your1voice.com/visa Sincerely,

Pontiac (General Motors)	Mr. G. Richard Wagoner Jr. President and CEO	Email not available	pontiac.com
Message to GM: Cut and paste this text into the feedback form referenced above Feel free to modify your copy as desired. Add your name	Mr. G. Richard Wagoner Jr., President and CEO, GM I am writing to express my concern and disappointment over Pontiac’s sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. Pontiac’s sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. Please visit http://www.your1voice.com/gm Sincerely,
Company	Contact	Email / Phone	Feedback website
Budweiser (Anheuser-Bush Companies, Inc.)	Mr. August A. Bush III Chairman and President	email Budweiser 1-800-342-5283	anheuser-busch.com
Message to Anheuser-Busch: Cut and paste this text into the feedback form referenced above Feel free to modify your copy as desired. Add your name	Mr. August A. Busch III Chairman and President, Anheuser-Busch I am writing to express my concern and disappointment over Budweiser’s sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. Budweiser’s sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. Please visit http://www.your1voice.com/budweiser Sincerely,
Company	Contact	Email / Phone	Feedback website
Target Stores	Mr. Gregg Steinhafel, President	guest.relations@target.com or by snail mail at Target Stores/Public Relations 33 South 6th Street PO Box 1392 Minneapolis, MN 55440	targetcorp.com
Message to Target: Cut and paste this text into the feedback form referenced above Feel free to modify your copy as desired. Add your name	Mr. Gregg Steinhafel, President, Target I am writing to express my concern and disappointment over Target’s sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. Target’s sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. http://www.your1voice.com/target Sincerely,
Company	Contact	Email / Phone	Feedback website
Cingular (wireless telephone)	Mr. Stephen Carter, President and chief executive officer	Email Cingular (special operations Boston) 877-552-3551	cingular.com
Message to Cingular: Cut and paste this text into the feedback form referenced above Feel free to modify your copy as desired. Add your name	Mr. Stephen Carter, President and Chief Executive Officer, Cingular I am writing to express my concern and disappointment over Cingular’s sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. Cingular’s sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. http://www.your1voice.com/cingular Sincerely,
Company	Contact	Email / Phone	Feedback website
Doritos (owned by PepsiCo)	Mr. Roger A. Enrico Chairman PepsiCo, Inc.	webmaster@pepsi.com	Not available
Message to PepsiCo: Cut and paste this text into the webmaster@ pepsi.com email link above Feel free to modify your copy as desired. Add your name	To: Mr. Roger A. Enrico, Chairman, PepsiCo, Inc. I am writing to express my concern and disappointment over PepsiCo’s Doritos brand sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. Doritos sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. http://www.your1voice.com/pepsico Sincerely,
Company	Contact	Email / Phone	Feedback website
FlipDog.com (recruiting)	Mr. Robert Sherwin, Chairman or Mr. Mark S. Simonsen, President and Chief Executive Officer	Email not Available	flipdog.com
Message to FlipDog: Cut and paste this text into the feedback form referenced above Feel free to modify your copy as desired. Add your name	Mr. Mark S. Simonsen, President and Chief Executive Officer I am writing to express my concern and disappointment over FlipDog’s sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. FlipDog’s sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. http://www.your1voice.com/flipdog Sincerely,
Company	Contact	Email / Phone	Feedback website
Xceed, Inc eCommerce consulting	Mr. Howard A.Tullman, CEO Or Ms. Carol Weber Global Communications, Worldwide Xceed Group, Inc.	Email not Available cweber@xceed.com	xceed.com click contact us at the top of the Xceed page
Message to Xceed: Cut and paste this text into the Contact us form referenced above Feel free to modify your copy as desired. Add your name	Mr. Howard A.Tullman, CEO, Xceed, Inc I am writing to express my concern and disappointment over Xceed’s sponsorship of the television show Survivor 2 on CBS. I was offended the February 15 Survivor broadcast showing the graphic slaughter of a pig. This graphic brutality on a popular prime time television show, which was seen by millions of adolescents and young children, encourages inappropriate and violent behavior. Xceed’s sponsorship of CBS Survivor 2 makes it appear that you endorse inappropriate and violent behavior. I would like an explanation of your company’s policy regarding sponsorship of graphic violence as entertainment. http://www.your1voice.com/Xceed Sincerely,

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This page was last updated April 21, 2002

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